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S Chand Group partners S korea's Sigong Media for pre-school content

Book publishing house S Chand and Company said Wednesday it has entered into a strategic partnership with South Korea-based Sigong Media to make a foray into the pre-school child education system.

It would introduce Sigong Media's teaching materials and tools under NuriNori brand here.

The Delhi-based company would have a dedicated curriculum and sales team and would localise the contents within one year.

S Chand Group would introduce learning programmes for over three years and four years age group as the company is eyeing the fast growing pre-school market valued at USD 2.18 billion in 2016.

According to the company, this pre school market is expected to grow to USD 3.4 billion by 2020.

"There are about 56 million children in the age group of 2-4 years in India," the company said in a presentation adding "about 15 per cent of the urban child between 2 to 4 years age are going to pre school, whereas penetration in tier 2 & 3 is lower."

Education is the second highest expenditure in India after food and grocery.

The company is looking double income nuclear family as its primary customers for the segment.

S Chand and Company is one of the leading publisher in 4 to 18 years age group school text books.