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No dead end yet: HP, Kerala keep Brand Nano alive even as sales nosedive

A few buyers in Kerala and hilly states like Himachal Pradesh and those of the Northeast still find value in the car

The Nano did not live up to the expectations in spite of several makeovers. Ratan Tata had promised to sell it for Rs 100,000. He later said branding the car the 'cheapest' was a mistake
The Nano did not live up to the expectations in spite of several makeovers. Ratan Tata had promised to sell it for Rs 100,000. He later said branding the car the ‘cheapest’ was a mistake

The Nano, the ‘People’s Car’ conceived by Ratan Tata over a decade ago and launched in 2009, is as good as dead but it remains in production. A total of 156 Nanos have been produced and sold in the domestic market during the first half of 2018-19. Who is buying the car, which the masses in most parts of the country have dismissed? Sales in the first half this year are sharply down from 1,436 last year, but have not hit the dead end yet. A few buyers in Kerala and hilly states like Himachal Pradesh and those of the Northeast find value in this car, Mayank Pareek, ...