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Ad guru Alyque Padamsee - The man with three simultaneous careers

When most people thought of working for one NGO, for one cause, he chose to work for many causes

Alyque Padamsee. Photo imaging: Tarun Sehgal
Alyque Padamsee. Photo imaging: Tarun Sehgal

Some people are revered because they have one successful career. Some successful people transition from one career to another. And in each of those careers they become one of the leading practitioners. Admired by other leading practitioners of that career. Admired by others who want to join that career. But I’ve come across only one man who was admired as a leader in all the three careers that he chose to run simultaneously. Theatre. Brandvertising. Social service. Alyque Padamsee chose to join advertising because he did not make enough of a living out of his ...