After Ola and Uber, another start-up ready to disrupt India's car market

Called OPEN, the product will go live in six metro cities on Thursday

car rental, cab booking
Revv co-founder and Chief Executive Officer Anupam Agarwal said OPEN was a culmination of insights from the company’s short-term car rental business

After the Ubers and Olas of the world, there’s some more competition to car ownership. The latest disruptor in this space is Hyundai Motors-backed car rental company Revv, and how. The three-year-old start-up lets you take a brand new car on a long-term subscription— that is, pay a monthly ‘subscription fee’ for the duration of use of the vehicle, and hand it over when you are done with it.   Called OPEN, the service offers a choice of 25 odd models ranging from the Honda City to the Maruti Suzuki Alto and the Hyundai Creta. The user gets the car ...