Logo


Content sharing platform Manch bets on non-English internet users in India

As India's English internet user base is fast reaching stagnation, everyone including start-ups, is looking to cash in on the next set of customers - the ones who do not speak English

apps, apps in Hindi, app on languages
Representative image

The internet is a storehouse of knowledge, it’s said. But for Himanshu Sinha, until recently, it was just another means of entertainment. “I did try to bring the internet to good use by using it for my studies, but soon realised that it had limited use for ones who don’t know English,” says the 19-year-old student.  But things are fast changing in the English-dominated world of the internet as the focus has shifted towards the ‘next 500 million internet users’, and entrepreneurs are coming up with products that are aimed at non-English ...