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Google tops positive buzz-creation list in 2018, WhatsApp at second

Food-delivery platform Swiggy, amidst talks of fresh investments and geographical expansion, has created a lot of buzz and is at the sixth spot in the top 10 list

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Online search engine giant Google has emerged as the top brand that has generated strong positive buzz in 2018 in the country, followed by the rival Facebook-owned WhatsApp and the Google-owned YouTube, according to a report. "Google, with a buzz score of 57.2 tops the charts, followed by Whatsapp and YouTube, with 55.7 and 52.9 points, respectively in the 2018," England-based online market research and data analytics firm YouGov said. YouGov's brand index measures public perception of brands on a daily basis across a range of metrics and the annual buzz ...