How Trai's new order will put choice of channels in the hands of consumers

Urvi Malvania explains how the new tariff order by the Trai will put the choice of channel subscriptions in the hands of the consumers, when implemented


What is causing the delay in implementing Telecom Regulatory Authority of India’s (Trai’s) new tariff order by digital cable and DTH operators?  The roll-out of Trai’s new tariff order by cable and DTH operators was delayed due to various litigations and consultations with the Trai on the one hand, the consumer inertia faced by distribution platform operators (DPO) on the other. Since this is a business to business initiative that requires consumer action, educating consumers and getting them to submit their choice is proving to be a time consuming ...