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Valentine's Day: Love doubles rose prices; flowers imported for first time

Prices double as wedding season overlaps with Valentine's Day

flowers
This year, demand has been so good that for the first time India has imported 10-15 shipments of roses from South America and Africa

If you have waited till Valentine’s Day to buy your beloved a rose — instead of doing that a week back on Rose Day (February 7) — you might have to pay double for the flower. In Mumbai or New Delhi, each rose is selling for Rs 20-22 ahead of February 14. This translates into a realisation of Rs 15 a stem for farmers. Even a week back, it was about Rs 7-9 a stem. Sources in the flower industry said Valentine’s Day is celebrated now not only by young couples but people of all ages. Buying your partner a flower or a bouquet on February 14 is a hot trend. ...