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Amazon India charts out B2B plan to take on global rival Alibaba

Amazon B2B at present caters mostly to small and medium enterprises, major firms such as GE, Qualcomm globally and online food delivery firms such as Zomato and Swiggy in India

Amazon

Amazon India is on a massive drive to increase its reach and services of business to business (B2B) arm in the country in a bid to take on global rival Alibaba. Launched two years back, its India business has grown at 200 per cent year over year, said Peter George, director, Amazon Business India. Amazon is running its B2B operations in eight countries and is systematically increasing the number. Amazon B2B at present caters mostly to small and medium enterprises, major firms such as GE, Qualcomm globally and online food delivery firms such as Zomato and Swiggy in India. Now, ...