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Polish sportswear brand 4F readies for foray into India this June

Is on the lookout for some prominent sports clubs and athletes that it can associate with to build its business in the country

Photo: 4F website
Photo: 4F website

Polish sportswear brand 4F is readying its maiden foray into India in June this year and is on the lookout to associate with some of the prominent sports clubs and athletes in the country. With more than 200 retail points and presence in over 600 multibrand sport shops in 36 countries worldwide, this active-wear and lifestyle brand is currently sponsoring eight Olympic committees, including Poland, Serbia, Croatia, Latvia, Greece, Slovakia and others. In India, however, it is first eyeing national sports clubs and associations for a tie-up before it can approach the Olympic ...