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Cigarette maker Philip Morris suspends social media marketing campaign

Philip Morris said its suspension of the social marketing campaign is "concrete proof" of its "conviction to achieve a smoke-free world through socially responsible practices"

Photo: Shutterstock
Photo: Shutterstock

Cigarette maker Philip Morris International has suspended a global social media marketing campaign in response to Reuters inquiries into the company’s use of young online personalities to sell its new "heated tobacco" device, including a 21-year-old woman in Russia.   The company's internal "marketing standards" prohibit it from promoting tobacco products with youth-oriented celebrities or "models who are or appear to be under the age of 25." The company told Reuters of the decision late Friday, saying it had launched an internal investigation ...