Logo


Hero revs up for an uphill climb amid tougher norms, rising input costs

The two-wheeler maker has stepped up its premium drive to boost sales and fend off competition in its stronghold, but the efforts may be short on results

Hero revs up for an uphill climb amid tougher norms, rising input costs

Faced with a number of challenges from rural distress to tougher emission norms and rising input costs, Hero MotoCorp is battling on multiple fronts. Its dealerships are saddled with unsold stock; its profit in the January-March period has fallen by a quarter to Rs 730.32 crore, against Rs 967.4 crore in the same period last year; and a pick-up in sales is unlikely over the next few months as dispatches to dealers would be curtailed to reduce the inventory. If the industry-wide slowdown in auto sales, higher ownership costs due to a switch to stricter fuel emission norms and a ...