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Giving a tech massage: This start-up helps salons take the online plunge

There are a slew of start-ups providing the technology boost to salons and spas through SaaS (software as a service) offerings

Given the changing times and preferences, salons and spas will look to leverage technology to enhance consumer experience
Given the changing times and preferences, salons and spas will look to leverage technology to enhance consumer experience

The ‘Dilli’ salon in New Delhi’s Pitampura area is said to be the oldest in the region. Its owner Mohammad Abdullah, a third-generation businessman, claims it was “not just the oldest but also the most popular until 6-7 years back”. The shop was rebranded a couple of years ago, with the latest accessories and high-end furniture. However, Abdullah says, he continues losing customers. The reason, he states, is his inability to adopt technology. Like in every other business, technology has had a transformation effect on the salon and spa industry, too. Not ...