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IPL viewership increases by 12% to 462 mn across TV, digital this year

This was coupled with Star India's robust distribution and telecast strategy, making this tournament the most viewed IPL ever

Mumbai Indians (MI) skipper Rohit Sharma with his teammates celebrating with Indian Premier League 2019 winning trophy after win over Chennai Super Kings (CSK) at the Final cricket match at Rajiv Gandhi International Cricket Stadium in Hyderabad. Pho
Mumbai Indians (MI) skipper Rohit Sharma with his teammates celebrating with Indian Premier League 2019 winning trophy after win over Chennai Super Kings (CSK) at the Final cricket match at Rajiv Gandhi International Cricket Stadium in Hyderabad. Pho

With nail-biting last-ball thrillers and last-over finishes, the 12th season of the Vivo Indian Premier League (IPL) managed to keep the viewers glued to their TV sets. This was coupled with Star India’s robust distribution and telecast strategy, making this tournament the most viewed IPL ever   The tournament was telecast in 8 languages which resulted in overall reach increasing by 12 per cent in 2018. Reach for the tournament was 462 million across TV and digital TV viewership also saw an increase with IPL 2019 registering 27.3 million viewers in terms of ...