The handmade's tale: Etsy crafts strategy to fortify presence in India

The online retailer is exploring small home-based sellers as well one- or two-person studios

craft, gems

Etsy, the Nasdaq-listed e-commerce company that deals primarily in art and handicraft, is reinforcing its presence in India. The online crafts marketplace is here to strengthen an outward-looking seller base. It is finding sellers to sell art and handicraft to international buyers. “We see an opportunity to mobilise (a) large number of micro-entrepreneurs who can offer unique products to the Etsy community,” said Himanshu Wardhan, managing director, Etsy India.  He said the company planned to tap into “creative entrepreneurs in ...