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My favourite campaign is Dove's ad for real beauty: Soumitra Karnik

Dove aimed to reach a younger demographic without alienating their current consumers

My favourite campaign is Dove's ad for real beauty: Soumitra Karnik

Which is your favourite campaign and why? There are so many of them but if I absolutely must abandon the rest and choose to be marooned on an island with just one, I’d choose Dove’s campaign for real beauty.  A false and unidimensional idea of what beauty should be had been thrust upon us and lorded over for a very long time. It was wrong and it needed to be corrected. This particular Dove campaign delivered a nasty sting and managed to loosen the vicious grip we were all in. Women, yes, but it spoke to men too in an altogether different way. It started in a ...