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Lenovo re-adopts dual brand strategy to revive smartphone sales in India

The plan is to pitch Lenovo to consumers in the low- to mid-segment, while Motorola will cater to the mid- to premium-end of the market

Lenovo
To streamline its businesses, Lenovo has demarcated its three main business divisions — personal computers (PCs), mobile, and cloud solutions

Chinese consumer electronics major Lenovo has adopted a revival plan for India’s fast-growing smartphone market. Once the dominant player, the company is shifting its focus back to two models — Lenovo and Motorola — two years after it deviated from the tested formula. In the financial year 2018-19 (FY19), the group turned profitable globally — for the first time since acquiring Motorola from Google in 2014. The Beijing-headquartered company had almost withdrawn the Lenovo brand in early 2017 from India, but is now again pushing the low- to mid-range ...