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Clean beach campaigner, sprinter, cricketer power Adidas India's green run

Using Indian influencers to push its global sustainability measures in the country, the German brand is lacing up for an aggressive customer hunt

Clean beach campaigner, sprinter, cricketer power Adidas India's green run

For a global brand such as Adidas that has long powered the aspirational run for young Indian consumers, it is an unusual choice for an influencer. Afroz Shah, a Mumbai resident who earned himself global acclaim for cleaning up the beaches of Versova, a suburb in Western Mumbai, is part of the company’s list of influencers driving its global ‘Run for the Oceans’ initiative in India. Shah is not the only local face making up the list; Hima Das and Rohit Sharma are there too, although their role is to further the brand’s cause with young aspiring sportspersons in the ...