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Life and times of V G Siddhartha: From coffee planter's son to CCD founder

Siddhartha, around 60, currently has 200 exclusive retail outlets selling his brand of Coffee Day powder all over South India

V G Siddhartha | Credits: Saggere Radhakrishna
V G Siddhartha | Credits: Saggere Radhakrishna

Son of a coffee plantation owner, V G Siddhartha created the Indian rival of Starbucks but his sudden disappearance and a letter by him alluding to pressures from a PE investor to buy back shares have left many questions unanswered. Coming from a family that has a 140-year history of growing coffee, Siddhartha initially dabbled in stock trading before actually setting his foot in the coffee business. He initially wanted to join the Indian Army but then envisaged interest in working as an investment banker in Mumbai after completing his Master's degree in Economics from ...