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Fitness is 0 per cent investment with infinite returns: Narendra Modi

The campaign is aimed at encouraging people to include physical activity in their everyday lives

Narendra Modi
Prime Minister Narendra Modi | Photo: PTI

“Fitness is 0 per cent investment with infinite returns,” Prime Minister Narendra Modi said while launching a nationwide Fit India Movement, which he believes will take the country towards a healthier future.

At a colourful ceremony, which included a presentation of India’s indigenous martial art forms, dances and sports, Modi said, “Fitness has always been an integral part of our culture. But there is indifference towards fitness issues now. A few decades back, a normal person would walk 8-10km in a day, do cycling or run. But with technology, physical activity has reduced. We walk less now and the same technology tells us that we are not walking enough.” 

The campaign is aimed at encouraging people to include physical activity in their everyday lives. 

A committee, headed by Sports Minister Kiren Rijiju and comprising government officials, members of Indian Olympic Association, national sports federations, private bodies and fitness promoters, has been formed to take the movement forward. 

The 28-member committee also features secretaries of Sports, Secondary Education, Ayush, and Youth Affairs, among others.

The launch was also attended by Rijiju and this year’s National Sports Awards winners among others. “We will take this movement to new heights. I am glad this movement is being launched on the birth anniversary of Major Dhyan Chand, our hockey wizard,” Rijiju said.

The PM congratulated the winners of the national sports awards and lauded India’s sporting achievements. 

“Be it boxing, badminton, tennis or any sport, our athletes are giving new wings to our aspirations. Their medals are not just a result of their hard work but also a reflection of a new India’s confidence,” Modi said.