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Design, craftsmanship two brand pillars of Zoya: Titan's C K Venkatraman

Zoya is our luxury brand, renowned for its precision craftsmanship and distinguished design, says Venkatraman

C K Venkatraman CEO, Jewellery Division Titan Company
C K Venkatraman CEO, Jewellery Division Titan Company

Design has been a key differentiator of Titan brands. What has been the contribution of design in Zoya’s performance?  Design and craftsmanship are the two brand pillars of Zoya making it one of the biggest differentiators. The brand presents a collection every season inspired by iconic cities, art, heritage, nature and even food. Zoya is currently designed for high net worth Indian women but we definitely see an opportunity for the pret line for consumers in evolved markets as well. Our design team is carefully selected. Our head designers have experience with the largest ...