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Walt Disney plans aggressive subscription revenue push for Hotstar

Targets 50% of live-streaming platform's revenues from subscriptions in the next three to four years

Walt Disney

Just a few months after acquiring live-streaming platform Hotstar from Rupert Murdoch in India, Walt Disney Company has charted out an aggressive plan to push for greater subscription revenues for the over-the-top (OTT) player. Disney is targeting 50 per cent of Hotstar’s total revenues from subscriptions in the next three to four years — a huge increase from the current 7-8 per cent.  For Disney, which bought the OTT business as well as the Star TV channels as part of a global deal, the shift from a largely advertising-led OTT model to one that is subscription-led, ...