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From Deepika Padukone to Aamir Khan, celebrities walk the start-up lane

This year alone, at least half a dozen movie celebrities and sports stars like Aishwarya Rai Bachchan, Sunil Shetty, Akshay Kumar and M S Dhoni have pumped in money into start-ups

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Apart from venture capitalists, serial entrepreneurs and high net-worth individuals, Indian start-up ecosystem is also seeing huge interest from celebrities, mostly from films and sports world. This year alone, at least half a dozen movie celebrities and sports stars like Aishwarya Rai Bachchan, Sunil Shetty, Akshay Kumar and M S Dhoni have pumped in money into start-ups operating in sectors such as ride-sharing, health and fitness, and fashion, among others. Celebs like Deepika Padukone and Yuvraj Singh have, meanwhile, become serial investors and have set up investment arms to grow their ...