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ITC's Savlon rides Covid wave to post four-fold jump in consumer spend

The brand would be the first from the personal care portfolio to clock in consumer spend of Rs 1,000 crore, says firm

ITC
In 2015, when ITC acquired Savlon (along with Shower to Shower), it had a soap, antiseptic liquid and a bit of hand wash.

Riding the hygiene wave during the pandemic, ITC’s Savlon is set to cross consumer spend of Rs 1,000 crore this year, a more than fourfold jump from last year and the first from the personal care portfolio to achieve the milestone.   Sameer Satpathy, divisional chief executive officer, personal care products business at ITC, said, Savlon would be the first brand from the personal care portfolio to clock in consumer spend of Rs 1,000 crore. Till recently, Vivel was the largest brand in ITC’s personal care business, with an annual consumer spend of Rs 500 ...