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Outside of the number one, everyone complains: BARC CEO Sunil Lulla

Industry has always been aware that niche categories try to use the data and navigate the cuts in a small way, says Lulla

Sunil Lulla
BARC CEO Sunil Lulla

The last one week has been a roller coaster for the Broadcast Audience Research Council, or BARC India, the world’s largest audience measurement system, after the Mumbai police claimed to have busted a scam where three channels were paying sample homes to watch their channels. On Thursday, BARC announced it would pause the publication of weekly data for news channels for 8-12 weeks. BARC CEO Sunil Lulla speaks to Vanita Kohli-Khandekar about the controversy. Edited excerpts:  Q: What do you make of the controversy around ratings and BARC? And why the pause?   A: ...