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Auto firms kick-start Navratri with higher deliveries than last year

Number could have been higher had it not been a Saturday, say dealers. Last day of the week seen as inauspicious by many and people tend to avoid buying items made of iron

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Other carmakers also said the trend has been positive. A spokesperson at Tata Motors said the numbers have been impressive.

Amid the Covid-19 pandemic blues, the first day of Navratri brought cheer to automobile companies, with most seeing a higher delivery of cars than they did last year. The deliveries could have been more had it not been a Saturday, company officials and dealers said. Many consider the last day of the week inauspicious and people tend to avoid purchasing items made of iron. Market leader Maruti Suzuki India delivered 10,500 cars on the first day of the festival, said Shashank Srivastava, executive director (sales and marketing). This was 34.6 per cent higher than last ...