Logo


This entrepreneur uses tech to help farmers improve cultivation methods

His first product was an AI-enabled I-card that mapped crops, soil and pesticides relevant to the farmer, and helped him buy inputs compatible with his needs

Farmkart CEO Atul Patidar
Farmkart CEO Atul Patidar

Recently in one of the episodes of ‘Mann Ki Baat’, Prime Minister Narendra Modi lauded the efforts of Madhya Pradesh-based start-up Farmkart to digitally connect farmers and deliver farming items to their doorstep.  Atul Patidar, the founder of this start-up, remembers his childhood days in a small village called Piplaj in MP which had just 50 houses. Simply attaining education up to high school level used to be regarded as a major achievement for the village children. The first to attend English-medium school from his family, Patidar was the son of a farmer and had ...