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All channels except wholesale higher than pre-Covid levels: ITC's B Sumant

In a Q&A, the firm's executive director dwells on the more long-lasting consumer trends, the recovery in distribution channels and emergence of a dual trend in demand

B Sumant, executive director, ITC
B Sumant, executive director, ITC

The fear around the Covid-19 pandemic is receding and there is a semblance of normalcy. In a conversation, B Sumant, executive director, ITC, tells Ishita Ayan Dutt about the more long-lasting consumer trends, the recovery in distribution channels and the emergence of a dual trend in demand. Edited excerpts: ITC launched a record number of 120 products last year largely centred around consumer requirements during the Covid-19 pandemic. With fears of the pandemic receding, are you likely to rejig your product portfolio? To speedily respond to some of the emerging trends during ...