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Gaga to launch own water brand

Press Trust of India  |  London 

The singer, who recently released her own perfume range, is now branching into the world of healthy living with her own brand of bottled water which she will launch with a multi-million dollar campaign imagined by her Haus of Gaga creative team.

The name and shape of the bottle is being kept secret at present

"We know that the water drink is due out in the near future.

No one has seen prototypes of the bottle. Gaga water is something that has been in the pipeline for a few months, and now things are really gearing up to an announcement and high-profile launch," a source said.

First Published: Tue, October 23 2012. 13:15 IST