Music composer Mikey McCleary has turned all his ad jingles into melodious songs for his new album 'TV Dinners'.
Mikey, who has given music in Bollywood songs from films 'Shaitan' and 'David', said he wanted to experiment with his jingles.
"The idea of turning a jingle into a full song came about when I found many people online asking for the full song for many of the jingles I had composed.
"A lot of people thought that these jingles were existing songs that had been placed in the TV ads. It's important that I chose jingles that were popular and that didn't have any lyrics specifically connecting the song with the brand. So the album is full of familiar tunes but none of the songs sound like extended jingles," Mikey said in a statement.
The musician has released his first single 'Chase Every Dream' from 'TV Dinners' and featured celebrities like Ranveer Singh, Shraddha Kapoor, Shaan, Kalki Koechlin, hair stylist Sapna Bhavnani along with people from the streets of Mumbai.
"I am thankful not only to my friends from the film fraternity but also the people from Mumbai and everyone else who is a part of the video," he added.