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OYO starts apartment rental service in Japan

Press Trust of India  |  New Delhi 

Indian hospitality firm has started 'LIFE' services in with more than 1,000 residential units, under which it will offer fully-furnished apartments to rental home seekers in

SoftBank-backed had, in February this year, formed a joint venture (JV) with Yahoo Corporation to foray into the housing rental market in and tap into the young population. It is the only market where OYO started with the housing rental business through a JV and is yet to start its hotel operations.

"OYO LIFE is geared to provide a hassle-free, tech-driven, upgraded living experience at an affordable price in Japan. The service has gone live with over 1,000 keys across We have already received over 11,000 pre-registrations and there is strong interest coming from students and young professionals," and Homes founder and told

OYO is already the most preferred brand in the budget to mid-segment hospitality space in many markets like and China, and the company is confident of replicating that success in the Japanese market as well, he added.

Under OYO LIFE service, rental home seekers in Japan can get access to furnished apartments, independent houses and share-houses without the need for a security deposit, key money and introduction fees. A subscription-based membership programme - OYO Passport - has also been introduced for customers that will offer discounts and deals from hundreds of corporate partners in Japan.

Besides, OYO LIFE has also been integrated into Yahoo! Japan's search engine, main homepage, as well as Fudosan.

Founded in 2013, OYO currently has a footprint in more than 500 cities across 10 countries, including Malaysia, Nepal, the UK, the UAE, Indonesia, and the It has over 18,000 franchised or leased hotels and over 6,000 homes on its platform. Its investors include Greenoaks Capital, India, India, and Lodging Group.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sun, March 31 2019. 13:50 IST