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Ramesh Jain Set To Take Over As Eicher Md

Rajarshi Roy  |  BSCAL 

Ramesh C Jain, will be taking over as the new managing director of tractor major Eicher Ltd, the flagship of the Eicher group. Jain will be replacing Bhuban K Chaturvedi, who in turn, will move over to the Eicher corporate office as managing director in charge of engineering and technology.

Jain, currently the whole-time director on the Eicher board is in charge of the company's gear division. Pradip Kapse, whole-time director on the board and in charge of the company's Faridabad plant will replace Jain as head of the gears division.

As the head of the company's gears business unit, Jain had been instrumental in turning around the Thane-based Ramon & Demm, which the company had acquired.

P K Purang, whole time director in charge of the company's two wheeler division will continue to be in his present post.

The reshuffling of portfolios, is considered a prelude to a series of new products Eicher proposes to launch in the tractors segment and give a new thrust to its tractor business.

As managing director, Jain will be in charge of the company's existing plants in Alwar, Faridabad, and Hyderabad besides the company's new greenfield Valmet project at Bhopal.

The company has signed an agreement with the $1-billion Finnish tractor major SISU for sourcing of technology for the development of a 60 HP tractor initially. The company proposes to extend the line to include a 80 HP model later.

The project, details of which are currently being worked out is expected to involve an investment of Rs 200 crore. Besides, Jain will also be looking after the company's R&D centre at Ballabhgarh, and the marketing network.

The 10-member Eicher board comprises the chairman Subodh Bhargava, B K Chaturvedi, R C Jain, P K Kapse, Vikram Lal, P K Purang, Badri Agarwal, Alok Dutta, S Sandilya, and the ICICI nominee R Vassan.

Eicher Ltd was created after Eicher Tractors merged its operations with Madras-based Royal Enfield Motors and Hyderabad-based Capol Farm Equipments in 1995. In the 25 HP tractor segment Eicher commands a 69 per cent of the domestic market. The company has also launched the 30 HP and 35 HP range during the previous financial year. It has also developed a 42 HP tractor in-house.

The Eicher group comprises of Eicher Ltd, Eicher Motors, Eicher Consultancy, Eicher International and the holding company Eicher Goodearth.

First Published: Mon, July 07 1997. 00:00 IST