May 04, 2018, Friday
With KKR's team sponsorship, Nokia has entered the IPL limelight, says brand consultant Harish Bijoor, which he says the brand ...
January 15, 2018, Monday
In 2017, news genre recorded 15% growth in the number of channels, according to BARC
August 21, 2017, Monday
It is not a choice between online and physical stores, but over which brand delivers the right expe
April 30, 2017, Sunday
A confident, assertive single woman is finding her way into popular advertising narratives
April 09, 2017, Sunday
A campaign by AMFI focuses on building awareness about mutual funds and the basic rules of investing
March 19, 2017, Sunday
The consumer durables player has modified its decades-old logo
February 26, 2017, Sunday
Coolwinks.com's commercial hopes to break stereotypes even as it appeals to the youth
February 06, 2017, Monday
A new ad campaign by Aviva Life Insurance demonstrates how people can motivate each other to stay healthy
January 30, 2017, Monday
Firms such as Samsung and Ford are going back to the promise of superior service
January 22, 2017, Sunday
TVS Motor Company demonstrates the technical prowess of the newest entrant in the Apache RTR series
January 03, 2017, Tuesday
Will Thums Up change the endorsement game for Ranveer Singh?
December 28, 2016, Wednesday
Shoppers are increasingly visiting only one modern-trade store
December 26, 2016, Monday
In its maiden TV campaign, Lodha Group, promises to deliver 'magical homes of their dreams' to prospective buyers
November 27, 2016, Sunday
In its new ad campaign, used car marketplace Droom tells the buyer that she would pay the right price by using its app
October 31, 2016, Monday
Ads that play on emotions and tell stories from a child's perspective are a hit on digital media. According to the India YouTube ...
October 24, 2016, Monday
A new 360-degree campaign by drug maker Abbott features television and radio ads urging people to live each day fully
October 20, 2016, Thursday
The two-wheeler maker has won customer patronage with relentless focus on after-sales service
October 17, 2016, Monday
More than half of global respondents in a Nielsen survey say they use their mobiles when shopping to compare prices (53 per cent) ...
October 10, 2016, Monday
eBay's new TVC is an invitation to shoppers to buy whatever they want online without fear of being judged
October 03, 2016, Monday
Millennials trust what people say about brands on social media more than official sources, causing brands to consider more ...
January 22, 2018, Monday
A new TV commercial by Idea Cellular has pushed the running narrative of the telecom firm to imply how in today's world a video ...
October 15, 2017, Sunday
Brands can turn frugality into a differentiated purpose, build an identity in keeping with the times
July 12, 2017, Wednesday
Rajiv Rao steps down as national creative director to pursue film-making
April 12, 2017, Wednesday
Planners have never done enough to define what value addition they offer
April 02, 2017, Sunday
IDFC Bank's campaign for Aadhaar Pay builds a case for digital payments in a light-hearted manner
March 15, 2017, Wednesday
The company wants to make Maaza a billion dollar brand, push its non-cola portfolio in the country
February 19, 2017, Sunday
In its maiden campaign, Airtel Payments Bank makes a simple claim: that it will make banking hasslefree
February 06, 2017, Monday
Alcohol companies are increasingly bypassing traditional television advertising to reach audiences
January 29, 2017, Sunday
Nirma Advance's campaign is the latest in recent years where brands are speaking to men
January 09, 2017, Monday
A new ad campaign by Ford India hopes to dispel the myth that its cars are high-maintenance
January 01, 2017, Sunday
Ad agencies are not pre-empting the changes, nor are they adapting themselves fast enough
December 26, 2016, Monday
At the core of brands success is the experience it creates for a fan
December 05, 2016, Monday
In its maiden campaign, 10-year-old lifestyle brand Max Fashion tries to strike a chord and build customer loyalty
November 20, 2016, Sunday
Children are no longer peripheral, but central to advertising plots as brands look for emotionally engaging narratives
October 27, 2016, Thursday
Rural and urban audiences' tastes converge when it comes to entertainment, encouraging brands to adopt a similar strategy across ...
October 23, 2016, Sunday
The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the ...
October 20, 2016, Thursday
KV Sridhar aka Pops has stepped down as the chief creative officer at Publicis Groupe-owned operations. He is in the process of ...
October 16, 2016, Sunday
Growing clout of tier-II and -III consumers has revived advertisers' interest in regional media, sparking off innovative ...
October 03, 2016, Monday
Dettol's new TV commercial hopes to appropriate a category benefit by trying to change our attitude to cleanliness
September 29, 2016, Thursday
The carmaker is tweaking its dealership and communication strategy for the rural market
