- The future of audience measurement is hybrid data, says Julien Rosanvallon
- Fragmentation is changing the face of media, says Aidem Ventures CEO
- Customer data fuels energy required to make great innovations: Doug Hall
- Data monetisation is the next big challenge: Tech Mahindra's K Natarajan
- My best campaign is re-launch of Close Up brand: Percept's Ajay Chandwani
- We are determined to make fearless living a habit: Cipla's Umang Vohra
- The Strategist Quiz (# 580)
- We want to use the power of TV to drive digital, says CNN's Sunita Rajan
December 16, 2018, Sunday
Four screen measurement is about plugging into the media ecosystem and getting all the players on board, Julien Rosanvallon tells ...
November 04, 2018, Sunday
There will be a lot of consolidation in the media space because it is getting very difficult for large companies to keep margins ...
October 21, 2018, Sunday
When you have the systems in place to conduct rapid research, opinions are replaced with data
October 14, 2018, Sunday
'With the advent of next generation technologies such as 5G, cloud and Artificial Intelligence (AI), the auto industry is set to ...
October 11, 2018, Thursday
Close Up was historically a niche product that was the English-speaking youth's choice
September 30, 2018, Sunday
'We are looking to provide end-to-end solutions in the area of disease management for Patients'
September 23, 2018, Sunday
The Strategist Quiz (# 580)
August 15, 2018, Wednesday
Metrics remain an issue and brand safety is emerging as a key concern for advertisers on digital, Sunita Rajan tells Vanita ...
June 20, 2018, Wednesday
In media, it is business-to-consumer (B2C) because eyeballs are getting monetised, says Punit Misra
June 10, 2018, Sunday
We go by the philosophy that I have the right to be in business only if I can help your business grow, he says
April 15, 2018, Sunday
Media personalisation in the digital space is no longer a 'good to have' but a 'must have', says Guillaume Bacuvier
February 21, 2018, Wednesday
It feels like the US and China have done a lot, but it's still so early
February 17, 2018, Saturday
Errol D'Souza says challenge will be to remain a faculty-governed institute and yet be responsive to scrutiny of board
January 30, 2018, Tuesday
In a Q&A, the MD of Publicis Worldwide highlights her priorities for the agency besides speaking about gender diversity in ...
January 29, 2018, Monday
Our starting point was to figure out what kind of tea the country drinks, says Nitin Saluja
January 15, 2018, Monday
A brand today would like to capture audiences more at the last stage of the purchase funnel, Siddharth Dabhade tells Ritwik
January 13, 2018, Saturday
In the last five-six years, at Capital First, we have developed some really fantastic capabilities for small entrepreneurs in ...
December 17, 2017, Sunday
Earlier, big thinking was happening at the strategy level and technology was the enabler. Now the reverse is happening, Donald ...
December 11, 2017, Monday
But policies, products and the research itself need to be customised for India, Sethu Vijayakumar tells Sangeeta Tanwar
November 27, 2017, Monday
Interview with Terry Peigh, managing director, Interpublic Group