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January 14, 2022, Friday
Listen to yourself first before you communicate your message: Sunit Tandon
In a Q&A, the Director of the India Habitat Centre says every communication is about pitching it correctly so that it is received ...
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June 28, 2020, Sunday
Stanford Rebuild is our answer to Covid-19 pandemic, says Stefanos Zenios
Zenios tells Anjuli Bhargava that rapid innovation is, and will continue to be, necessary due to the upheaval of the pandemic
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March 01, 2020, Sunday
My favourite campaign is Fevicol: Brand strategy advisor Prabhakar Mundkur
Prabhakar Mundkur says the classical tools of advertising are irrefutable. When used properly they can create great campaigns
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February 26, 2020, Wednesday
The age of integrated planning is upon us, says Essence India MD
'Ad frauds are becoming more and more sophisticated, so are detection tools', says Anand Chakravarthy
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December 04, 2019, Wednesday
E-commerce is bridging the gap in infrastructure: Montblanc CEO Baretzki
'We should expand our presence in cities that we are already present in', said Baretzki
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November 17, 2019, Sunday
The battle is outside, not within, says DAN India CEO Anand Bhadkamkar
Bhadkamkar tells Business Standard what his priorities are as the ad industry grapples with a slowdown
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November 10, 2019, Sunday
Santoor's soap campaign is my favourite, says Yardley India's Manish Vyas
The ad stands out because of the consistency of the message over the decades
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November 03, 2019, Sunday
My favourite campaign is Nike's Dream Crazier: The Glitch's Pooja Jauhari
The campaign challenges the portrayal of women as emotional beings incapable of taking tough decisions
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September 08, 2019, Sunday
'Recorded music market in India should be based on free market practices'
'As time goes by, we will see more investments happening', said Fernandes
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September 03, 2019, Tuesday
My favourite campaign is Fevicol's 60 years of unbreakable bond
It touches my heart and that's why, it's my favourite. But if I were to elaborate on the parameters, it actually comes out tops ...
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August 28, 2019, Wednesday
We want to fully embrace electrification, says Shell Lubricants CMO
There is immense potential for lubrication and maintenance services to deliver significant business value, said Flood
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July 31, 2019, Wednesday
Trust continues to be deterrent in smaller markets: 1-India Family Mart CEO
Consumers from tier-II/III/IV geographies still prefer making planned purchases that are affordable, says the CEO
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July 28, 2019, Sunday
My favourite campaign is a Camay soap commercial from 70s: K V Sridhar Pops
'There was a time when we used to create great advertising which was awarded and rewarded at the end of the year. But now people ...
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June 16, 2019, Sunday
Data enables relevance and context, says Mindshare's MA Parthasarathy
A wonderful piece of content may draw attention. But without the right backing of data, it may not result in actually moving the ...
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May 19, 2019, Sunday
My favourite advertising campaign is REI's #OptOutside: BBDO's Josy Paul
According to the company, the brand's social media impressions went up 7,000 per cent with 2.7 billion media impressions in 24 ...
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May 12, 2019, Sunday
Tech is now about value and differentiation: Publicis Sapient's Nigel Vaz
Today, clients do not seek the cheapest solution, Vaz tells Sneha Bhattacharjee
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May 06, 2019, Monday
My favourite campaign is Fevicol's 'Egg' ad: Sumanto Chattopadhyay
This campaign single-mindedly drove the message of the ultimate bond, helping the brand firmly occupy the category high-ground, ...
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