- The pug bows out as Vodafone mascot, replaced by network engineer in new ad
- Brands are devising local ad campaigns to attract consumers across regions
- From Dabur, Cox & Kings to Mother Dairy, brands take a dip in Kumbh Mela
- Mumbai's Parsi Dairy milks modern retail, with nostalgia and social media
- Kohli leads celebrity endorsers' list; Padukone biggest brand among actors
- Maruti employs multiple endorsers to give each channel a unique identity
- Homegrown Pulse breaks out of the candy jar; mango-masala beverage on cards
- Nestle goes all out to protect reputation of Brand Maggi in Indian market
- From Akshay-Twinkle to Saif-Kareena, brands pitch for the power of two
- Hair care brands tress up for beauty boom; entry-level products fuel growth
January 17, 2019, Thursday
A year on, Vodafone, now part of the merged entity Vodafone Idea Limited (VIL), has taken the thought of a data-strong network to ...
January 15, 2019, Tuesday
Dabur, Cox & Kings, Mother Dairy, Amul, Colgate and Jio among a host of other brands are flocking with the faithful
January 10, 2019, Thursday
Bollywood trumps the celebrity endorsers' list; Deepika biggest brand among actors while Virat earns more than six times what ...
January 08, 2019, Tuesday
Pulse looks to launch a range of beverages under its label
January 03, 2019, Thursday
From food and lifestyle to home decor, celebrity couples are mapping a bigger footprint on the endorsement track
January 01, 2019, Tuesday
Bollywood continued to dominate the endorsement business in 2018
December 27, 2018, Thursday
TV had a good year in 2018. Even at 66% penetration, it accounts for the highest (42%) share of the entire marketing and ...
December 25, 2018, Tuesday
The advertising industry has operated on the belief that leaders create themselves
December 20, 2018, Thursday
Streaming services have emerged as the big advertisers of 2018 audio and video apps fight for audiences aggressively
December 18, 2018, Tuesday
Luxury cars, exquisite fragrances, the trend is feeding into various product categories and over the past few years, the trend ...
December 14, 2018, Friday
Marketing is increasingly turning cross-functional as customers seek seamless and personalised service from brands
December 12, 2018, Wednesday
Advertisers are waking up to the potential of in-cinema advertising as the clutter on other media grows. Digitisation and ...
December 10, 2018, Monday
The country's oldest coffee chain unveils a franchise-led expansion and diversification plan
December 04, 2018, Tuesday
Harish Bijoor-founder, Harish Bijoor Consults, a brand consulting firm points out that fundamentally, positioning mistakes are ...
November 29, 2018, Thursday
Trailer marketing on YouTube has helped keep costs low, expand the Rs 1-billion club in Bollywood in 2018
November 27, 2018, Tuesday
The company positions Perfect as its new flagship, looks to build a unified national corporate identity and premium appeal for ...
November 22, 2018, Thursday
Even as the health care major begins life under a new owner, it has embarked on a brand-building exercise
November 20, 2018, Tuesday
Khurrana's online appeal seems to have worked because a few digital brands have jumped on to the bandwagon
November 15, 2018, Thursday
The contribution of Hershey's India remains less than 0.6% to its global Rs 545 bn (US$ 7.5 bn) revenue
November 13, 2018, Tuesday
A slew of sub-brands, aggressive promotions and celebrity endorsers have become the brand's leitmotif in recent years
January 16, 2019, Wednesday
HDFC Bank, Parle-G, McDonald's, Coca-Cola and a slew of advertisers have opened their festive accounts in the south
January 14, 2019, Monday
Once an iconic Mumbai landmark and cafe, the 102-year-old brand is reinventing itself
January 09, 2019, Wednesday
The country's largest carmaker turns endorsement strategy on its head, using celebrities as the face of its sales channels ...
January 07, 2019, Monday
Brand experts believe that the recent court ruling is unlikely to create a big impact on the brand
January 02, 2019, Wednesday
While demand for hair care products is increasing in both rural and urban markets, urban consumers have proven to be more ...
December 31, 2018, Monday
The trend has been mostly to create fewer and bigger businesses and brands
December 26, 2018, Wednesday
Are we doing enough to keep women going? Are workplaces safe?
December 24, 2018, Monday
Indian brands tread lightly to avoid being crushed by the battling elephants
December 19, 2018, Wednesday
Through 2018, pharma companies, hospitals and allied services have associated with an assortment of causes to engage with ...
December 17, 2018, Monday
For Croma, the objective has been to use online channels to lure the customer offline where there is a greater chance of ...
December 13, 2018, Thursday
Content creation is big in the digital world, but advertisers have a small pool to select from and fare which is not exclusive to ...
December 11, 2018, Tuesday
The growing regional pie is forcing brands into bigger investments for local markets, and therefore, faces that click in those ...
December 07, 2018, Friday
The health food drink may get a brand refresh under new owner HUL, as it readies to take on rivals such as Mondelez and Nestle in ...
December 03, 2018, Monday
Under HUL, the iconic brand has to walk the tightrope between legacy and relevance, say experts
November 28, 2018, Wednesday
While Flipkart has its own fashion marketplace and an exclusive band of private labels and brand partnerships, Myntra and Jabong ...
November 26, 2018, Monday
Today Wrangler sells through 340 outlets, including 240 brand exclusive stores
November 21, 2018, Wednesday
Swiggy, Amazon Prime, Byju's, and Kent are among the sponsors for the ongoing series but ad rates are no match for previous ...
November 19, 2018, Monday
Driving Harman International's thrust into the Indian market is an understanding of the shifting consumer preferences and ...
November 14, 2018, Wednesday
The ongoing print and digital campaign educates consumers on the Hallmark logo and how to go about testing the purity of their ...
November 12, 2018, Monday
With humorous memes, videos and short stories, Brand Mother Dairy has been steadily inserting itself into almost every trending ...