February 02, 2015, Monday
The focus on manufacturing in India and collaboration with local partners helped Philips tide over the restrictions of the ...
November 10, 2014, Monday
Godrej Group launched its first hair colour product in the 1970s and opened up a completely new category
October 30, 2014, Thursday
City of Joy brought good tidings for a large swathe of brands in the 1970-80s and groomed strong talent
October 08, 2014, Wednesday
Showing a montage of daily life, it advocated taking pride in an Indian brand
September 17, 2014, Wednesday
The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product ...
September 10, 2014, Wednesday
Mohammed Khan, co-founder of one of India's largest ad agencies, Rediffusion, talks about how the business has changed
September 03, 2014, Wednesday
The creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge
August 27, 2014, Wednesday
Surf started its journey of becoming an iconic brand in the 1970s with a gentle nudge from competition