Brands
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February 02, 2015, Monday
40 Years ago... and now: Making for India
The focus on manufacturing in India and collaboration with local partners helped Philips tide over the restrictions of the ...
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November 10, 2014, Monday
40 Years Ago... And now: Becoming hair experts
Godrej Group launched its first hair colour product in the 1970s and opened up a completely new category
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October 30, 2014, Thursday
40 years ago...and now: Calcutta shaped ad mentoring
City of Joy brought good tidings for a large swathe of brands in the 1970-80s and groomed strong talent
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October 08, 2014, Wednesday
40 years ago...and now - 'Hamara Bajaj': Clarion call for consumerism
Showing a montage of daily life, it advocated taking pride in an Indian brand
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September 17, 2014, Wednesday
40 Years Ago...and now: Brand new, always
The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product ...
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September 10, 2014, Wednesday
40 Years Ago...and now: Earning respect for the craft
Mohammed Khan, co-founder of one of India's largest ad agencies, Rediffusion, talks about how the business has changed
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September 03, 2014, Wednesday
40 Years Ago...and now: Utterly self-sufficient
The creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge
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August 27, 2014, Wednesday
40 Years Ago...and now: Unsmiling Lalita ji to celebrating stains
Surf started its journey of becoming an iconic brand in the 1970s with a gentle nudge from competition
