I am happy to note that Anjani Foods has laid down a clear roadmap for its future. Thetransformation to becoming a "retail first" company has happened over muchiteration. It has established itself as a market leader in Cakes Desserts Bread andbaked goods.
Interestingly the Bakery industry in India is going through a clear differentiationamongst multitude brands and formats. The industry is also aligning to the healthyconsumption needs of its discerning consumers. The pandemic has accelerated theconsumption trends towards trusted brands and packaged food.
"Fresh Choice" as a brand was very active during these times and served itsconsumers diligently while adhering to the safety norms of its employees. The retailoutlets were kept sanitized and protocols followed for customer safety.
The Covid pandemic has created a lot of upheavals in the economy and livelihoods werelost. At Anjani Foods we continued to serve the community around us by honoring the"front line warriors" including medical staff Police and the sanitationworkers who served the public relentlessly. We provided provisions food and other gearsto keep these warriors motivated and appreciated.
We also helped the community around the factory by such initiatives and also providedjobs. Many of them lost their livelihood during the initial period of the pandemic. Weincentivized our marketing staff and the retail staff along with the drivers of thedelivery vehicles as they chose to keep the customers of fresh choice well served andensured availability of essential items like bread.
Anjani Foods will continue to grow with confidence and serve its shareholders. Thecompany has maintained its revenue with very limited products during the various lockdownsof the market. Bread as a single category grew over 100% and resulted in AFL putting upa state of the art Production facility for bread manufacturing.
AFL will continue to invest in new markets and new product categories and showdouble-digit growth consistently over the next decade.