Have you ever stopped to think about how long growing your business takes? Theendurance the nurturing and the patience required to make it grow? Allow me to elucidatewith an example.
Growing a Chinese Bamboo tree
Growing the business is akin to growing a Chinese Bamboo tree.
The Chinese Bamboo Tree seed is planted day one and it sits underneath the soilunnoticed much like any seed you plant. However unlike planting a flower or a vegetablethe growth doesn't come with the next season or within 4-6 weeks for you to marvel at andbe proud of. There is no immediate celebration or any recognition of your work.
All during the first year you water the seed. For the entire second year you continueto water the seed. The third year... you water the seed.
The passion persistence drive motivation and commitment that you've put into growingthis tree continues throughout the fourth year - still without acknowledgment. There isnot more than a single inch of the tree that you can see visually.
However in the fifth year something amazing happens. In the fifth year yourendurance gets rewarded. Within six weeks the Chinese Bamboo Tree grows 80 feet tall.
Eighty feet is significant growth every inch of it an impossibility without the timespent during the first four years to nurture that growth. Because what happens duringthose four years is integral to establishing the support the tree will need to grow thattall that fast.
Growing a business
There is A LOT of work that goes into building your business and some key traits thatcannot be left behind like endurance passion persistence drive motivationcommitment patience. the list goes on.
There will be times when you put much time energy passion and pure hard work intogrowing your business and you won't have anything to show for it for a long time. That'sbecause building your business doesn't happen overnight.
When you're growing your business there are an infinite number of frustrations letdowns and times when you'll put in a ton of work and see zero immediate or tangibleresults. However that doesn't mean you should give up and walk away.
That is precisely what we did with Apollo Pipes. We patiently persevered. Our doggeddetermination enabled us to overcome strong headwinds - external volatility and internalchallenges. After years of single-minded focus and disciplined efforts we have arrived -we are one of the leaders in our business space. Growing business in small steps. Growingbusiness year after year.
Making no big plans
At Apollo we believe that to make success sustainable; growth has to be in smallsteps and not from pathbreaking strategies. It will originate from doing what we havealways done but doing it better. It will happen when we squarely focus on how we make ourtomorrow better than our today. Because I genuinely believe that we are in no race withthe world. Our competition is ourselves alone.
Our growth blueprint will be pivoted on a single statement 'Delivering more value toour customers.' For this we will continue to move closer to our customers. We will focuson developing and delivering relevant products to customers that are also aligned with thedynamic ecosystem in which we are present. We will ensure that we provide superiorquality. These factors I believe will cement a lasting recall of the Apollo brands inthe minds of discerning customers and will position us as their preferred choice. Thisthen will strengthen our growth momentum year after year.
At Apollo Pipes the excitement is visible. As you can see several things arehappening at the same time -more infrastructure more products more technology moreverticals and more customers. The bottom-line then is - we are seizing the day to emergebetter tomorrow; we are strengthening our core to make our business operations moreflexible.
On behalf of the Company I take this opportunity to convey my sincere appreciation toall shareholders and express our gratitude to the Government and its agencies our eminentBoard our customers employees channel partners bankers and suppliers for believing inour vision and facilitating the management in taking the Company to newer heights eachyear.