The company was incorporated as Hindustan Soya in Jan.'93. In Oct.'93, it acquired its present name -- Hindustan Continental. It was promoted by Vinod Kumar Jain, Arvind Kumar Jain and Ashok Kumar Luhadia. The company is setting up a solvent extraction plant (100% EOU) with a crushing capacity of 350 tpa of soyaseed and a refinery of 50 tpd at Tharoad (Mandsaur district), Madhya Pradesh. It came out with a public issue in Feb.'96 to part-finance the project. The company has entered into export marketing tie-up with Wealthope Developments, Hongkong (WDL). WDL will be marketing the company's product in Hongkong and other territories.