Incorporated in Jun.'95 as Sonal Organics, Denim Organics obtained its present name in Aug.'95. It was promoted by Bankim J Shah and Sunil H Dugar. The company is setting up a project to manufacture 300 tpa of ammonium alum at Sanand, Gujarat. It came out with a public issue of 42.6 lac equity shares of Rs 10 each for cash at par aggregating Rs 426 lac, to part-finance its project. Aluminium alum finds application in water treatment plants, sizing of paper, pH control in paper industry, mordant in dyeing, tanning of leather, clarifying agent for fats and oils, deodorizer and decoloriser in petroleum refining and in the manufacture of other alums. It is also used as a catalyst in the manufacture of ethane, food additives, mild astringent and antiseptic after shaving, etc.