Entertainment Network (India) Ltd is one of the leading Entertainment and Media company in India. The company carries out Radio broadcasting across the country under the brand name 'Radio Mirchi'. They are also in the business of event management and out-of-home media through the brands '360degree' and 'Times Out-of-home Media' respectively. Entertainment Network (India) Ltd was incorporated on June 24, 1999. The company was owned by Times Infotainment India Ltd, a 100% owned subsidiary of Bennett Coleman and Company Ltd, the flagship company of the Times group. In the year 2000, where the government formally announced the auction of 108 FM frequencies across 40 cities, the company won the largest number of licenses and Radio Mirchi was born. The company commenced their radio broadcasting in the stations located at Indore and Ahmedabad in the year 2001, Mumbai and Pune in the year 2002 and Delhi, Kolkata and Chennai in the year 2003. In October 2005, the company incorporated Times Innovative Media Pvt Ltd as a wholly owned subsidiary company and also transferred the 360 degrees and OOH media businesses from Times Infotainment India Ltd to Times Innovative Media Pvt Ltd. Thus, the subsidiary company was engaged in the out-of-home media and event management business. In April 2006, the company launched radio broadcasting stations in Bangalore, Jaipur and Hyderabad. The name of company's subsidiary Times Innovative Media Pvt Ltd was changed to Times Innovative Media Ltd, effective from March 15, 2007, consequent upon their conversion to public limited company. In the year 2007, the company commenced their broadcast from the various radio stations located at Patna, Panaji, Bhopal, Vododara, Rajkot, Kanpur, Nasik, Varanasi, Aurangabad, Lucknow, Surat, Kalhapur, Madurai, Nagpur, Vishakpatnam, Coimbatore, Mangalore and Vijayawada. Alternate Brand Solutions Ltd was incorporated on October 31, 2007, as a wholly owned subsidiary of the company. The subsidiary company is engaged in the business of event management / experiential marketing. The company transferred event management business of Times Innovative Media Ltd to Atlanta Brand Solutions Ltd as a going concern with effect from December 31, 2007. In the year 2008, the company commenced their broadcast from the stations namely, Raipur, Thiruvananthapuram and Jabalpur. With the launch of Jabalpur station, the company operationlised all the stations for licenses granted to them under the FM Radio Broadcasting Phase II.