Promoted by G R Reddy and Associates G R Cables set up facilities to manufacture Jelly-Filled Telephone Cables (15 lac CKM) part-financed by the par issue made on Jan.'95.Mainly used for inter-city networks the demand for JFTCs depends mainly on the investment / outlay for adding new direct exchange lines. In a business where demand outstrips supply cost-competitiveness will determine the quantum of orders from the DoT and MTNL. Since the project cost/CKM is among the lowest in the industry the company is expected to bid competitively for tenders floated by the DOT and MTNL. The experience of the main promoter G R Reddy and Chairman S M Prasad (former CMD of MTNL) in this field will help the company.The company has a collaboration with the Essex Group US (which also has agreements with Sterlite Finolex Cables and T N Telecommunications).The company introduced new types of Switch Board Cables during 2001-02.During 2002-03 the sales were dipped due to non acceptance of the orders from various customers. This was due to price reduction and un-remunerative sales prices offered by BSNL/MTNL.