Promoted by G R Reddy and Associates, G R Cables set up facilities to manufacture Jelly-Filled Telephone Cables (15 lac CKM), part-financed by the par issue made on Jan.'95. Mainly used for inter-city networks, the demand for JFTCs depends mainly on the investment / outlay for adding new direct exchange lines. In a business where demand outstrips supply, cost-competitiveness will determine the quantum of orders from the DoT and MTNL. Since the project cost/CKM is among the lowest in the industry, the company is expected to bid competitively for tenders floated by the DOT and MTNL. The experience of the main promoter G R Reddy and Chairman S M Prasad (former CMD of MTNL) in this field will help the company. The company has a collaboration with the Essex Group, US (which also has agreements with Sterlite, Finolex Cables and T N Telecommunications).The company introduced new types of Switch Board Cables during 2001-02. During 2002-03 the sales were dipped due to non acceptance of the orders from various customers. This was due to price reduction and un-remunerative sales prices offered by BSNL/MTNL.