Godfrey Philips India(GPIL), promoted in 1936 by Godfrey Philips, London has business presence in manufacture and marketing of Cigarettes and branded tea. The company is now a part of KK Modi Group of companies. Phillips Morris, a major cigarette producer in the world has acquired full ownership in GPIL through its wholly owned subsidiary Phillips Morris International Financila Corporation(PMIFC). Then in 1979 PMIFC along with five other Non-resident Foreign Shareholders reduced their shareholding in GPIL to a level not morethan 40%. Presently Phillips Morris holds 35.93% stake in GPIL. The subsidiaries of the company are International Tobacco Company Ltd, Chase Investments Ltd, City Leasing and Finance Company Ltd, Manhattan Credity and Finance Ltd, Kashyap Metal and Allied Industries Ltd, Unique Space Developers Ltd. The major Cigarette brands owned by the company are Black and White, Four Square, Cavander Navy Cut, Red & White, Virgin Gold, Chesterfield, Originals etc. The company added four new cigaratte brands to its stable i.e Piper, Tipper, Prince and Jaisalmer in last two year during 2002-03. The Piper and Tipper being a unique product in the industry is well accepted in the market. During 2003-04, the company introduced a premium 69mm brand 'Maxus' a king size quality regular size cigaratte and the company has test launched a new brand 'Force10' in Nagpur and Ludhiana markets. Further the company has also lauched three Cigar brands i.e Phillies, Hav-a-tampa and Don Diego in 2002. These cigars are imported by the company under an arrangement with altadis of USA, one of the World's leading cigar manufacturers. The company has taken to outsource cigarettes and marketing under its brands. In this regard the company has entered into arrangements with some Assam based Small Scale Industries. In Sep.2003, the one more Cigar brand Santa Damania was also introduced. In 1987, it diversified into the blending and manufacture of branded tea at Guntur, Andhra Pradesh. In 1987, the company commenced the sale of specially blended and branded loose tea from an exclusive franchised outlet called Tea City, in Delhi. Distribution network for Tea City was further expanded to Bihar, Madhya Pradesh and Rajasthan. It also diversified into property development. The company's factory at Andheri, Mumbai has been awarded a certificate of ISO 14001. The certification takes into account the Environmental Management System in place in the factory enabling it to conserve natural resources. During 2004-05, the company set up a new pilot Research & Development plant in Andheri factory. The company launched the Six-Sigma Initiative called Project 'Lakshya' during 2004-05 and this will help to enhance the operational efficiency, fostor innovation, new product development and to implement effective marketing and distribution programs. During 2004-05, the company expanded its installed capacity of Cigarettes by 109 million Nos., and the installed capacity of cigarettes increased to 3377 million Nos.