A tyre retreading company, Indag Rubber was incorporated in 1978 by N Khemka jointly with Bandag, US, which holds about 38.34% equity of the company. The company went public in 1984. Bandag provides technical assistance to the company. Commercial production of the company's unit at Bhiwadi, Rajasthan, to manufacture precured synthetic treat material, cushion gum, precured rubber patches and specialised retreading equipment, commenced in Oct.'84. In 1987, it set up captive retreading plants for the Karnataka State Road Transport Corporation at Bangalore and Belgaum. Its state transport plants are well-developed in Delhi DTC, Palanpur GSRTC, Ratnagiri MSRTC, Alwaye KSRTC and RMA Kathmandu. Indag sells its products directly to its franchises appointed all over the country and the actual retreading operation are carried out by the franchises. It provides support services. The company exports to the middle-east, Africa, Malaysia, Indonesia, etc. Marketing focus has been on improved product quality, wider products offerings based on customers needs and value added services to franchisees, greater emphasis is laid on revival and expansion of francises network for wider market coverage. The company has also embarked a programme to obtain ISO 9000 certification. During the year 2001 the company has successfully commissioned the second Intermix at the Plant,Bhiwadi.The company is concentrating on utilizing the full potential of the existing franchisees and setting up new franchisees in unrepresented areas so as to have a larger and more efficient network of franchisees.To make the quality of its product best the company is concentrating on improving the technology and also the process ofmanufacturing very simple.