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Indian Terrain Fashions Ltd.

BSE: 533329 Sector: Industrials
NSE: INDTERRAIN ISIN Code: INE611L01021
BSE 12:48 | 27 Jan 67.75 -3.90
(-5.44%)
OPEN

71.70

HIGH

71.75

LOW

67.00

NSE 12:39 | 27 Jan 68.60 -2.95
(-4.12%)
OPEN

72.00

HIGH

72.25

LOW

68.40

OPEN 71.70
PREVIOUS CLOSE 71.65
VOLUME 26987
52-Week high 88.00
52-Week low 37.25
P/E 15.83
Mkt Cap.(Rs cr) 300
Buy Price 67.80
Buy Qty 1.00
Sell Price 68.05
Sell Qty 89.00
OPEN 71.70
CLOSE 71.65
VOLUME 26987
52-Week high 88.00
52-Week low 37.25
P/E 15.83
Mkt Cap.(Rs cr) 300
Buy Price 67.80
Buy Qty 1.00
Sell Price 68.05
Sell Qty 89.00

Indian Terrain Fashions Ltd. (INDTERRAIN) - Chairman Speech

Company chairman speech

Dear Shareholders

2020 was an extraordinary year by any measure. More than 16 months after COVID-19became a global health crisis we are still confronting its impacts daily and have yet toreturn to normalcy. For billions of people around the world the pandemic has brought onhardships– physically emotionally mentally and financially. As ministerial ordersfor unlocking in a phased manner of malls and markets following precautionary measureslike face masks and sanitisation at the end of FY 2021 had been locked again in a phasedmanner due to the onset of the second wave of Covid -19 pandemic.

Retail was amongst the worst hit sectors through the first wave of the pandemic andonce again bore the brunt of it in the second wave. With Malls and stores being closeddeliveries being restricted customers choosing to stay at home in many cases andtraditional distribution channels getting disrupted the impact on the company’srevenues and subsequently on the profitability was severe. Adversity brings in its wakeopportunity as well goes the saying. And true to that your company also realigned itsbusiness model and business process to prepare for a post COVID new order and new way ofdoing things. Sharp control over costs and in many cases forever eliminating themvariablising the costs of the business model rapid digitization of many areas of thebusiness and a flexible working environment which foster talent acquisition retention andproductivity and building for a sustainable future are amongst the new ways business willhave to reorient themselves to deal with a post pandemic environment.

I’m indeed pleased to see the various rapid steps that the leadership teams havetaken in this direction over the course of the past year even as we powered aheadbuilding on our strategic pillars of Direct-to-Consumer Retail in the Hinterland of IndiaE Commerce Childrenswear and Sustainable Products. At a time when many others wereretreating your company opened more than 30 EBOS (Exclusive Brand Stores) across thelength and breadth of the country especially in the Tier 3 & 4 cities which arerecovering faster from the effects of COVID and where aspirations are soaring high.I’m pleased to say this momentum continues even into this fiscal and is a statementof the strength of the brand its products its relevance to this consumer and theconfidence of the franchisee partners.

Digitisation and E Commerce is going to be a way of life for the future and in keepingwith this your company launched its Direct-to Consumer Business through its website whilecontinuing to build on the partnerships with the leading marketplaces. The explosivegrowth of the D2C business is going play a significant role in pivoting of yourcompany’s business model to reach far and wide. Towards this we are investingresources on technology People Digital and social media marketing Customer service andrelevant products for the generation of today and tomorrow who are digital firstconsumers. The lockdowns have had a huge impact on Children with schools being closed andrecreational activities being limited for young people. However the advent of Onlineclasses reach of digital media and E Commerce are continuing to fuel a boom in brandedChildrenswear and this area continues to present a significant opportunity. The Boyswearsegment which has become amongst the leading brands for children is posed to grow rapidlyin the years to come and will be powered by the ever-increasing reach of E Commerce andDistribution. Lastly if there is one thing that the pandemic has taught us all is that weneed to leave behind a sustainable planet for our future generations. Consumers have wokenup to the urgent and imminent need to have conscious consumption are moving brands thatdo more that just sell and are increasingly buying products that are made from sustainableresources. I’m proud to say that company was amongst the first in this space and hastaken on a commitment to make more than a third of all its products through sustainableinputs and resources over the next 3 years. A major step in this direction was the UniquePartnership with FAIRTRADE a global organization making Indian Terrain India’sfirst high street fashion brand to sign up for this sustainability movement. This is inkeeping with our belief that it’s not just about Making you Look good but Making youFeel Good. As a brand that has been in the consciousness of the Indian Consumer for overtwo decades and built a unique and loyal following we are well poised to grow in theyears to come. A younger India A more casualized work environment A burgeoningaspiration of consumption of the 200+ towns that make up BHARAT A whole new opportunityin E Commerce and a rapidly growing branded Childrenswear business all augur well for thefuture. This coupled with the various initiatives on Cost Control Change in Businessmodels will create the foundation for a sustainable profitable journey for the next fewyears. All this I am sure we will achieve on the back of the two most important things asI see – Our Team and you our Shareholders who have been a bedrock of support. Ideeply thank you for all your support goodwill and as your chairman would like to dispelany doubts or concerns that any of you may have. We are adequately capitalized with therecent Capital raise and have created strong foundations to grow fast and profitably asthe pandemic recedes. As we build Indian Terrain 2.0 for the next decade we will continueto strive to build on this Spirit and make all of you our privileged shareholders proud. Iam indeed grateful for your trust faith and support.

Sincerely

Venky Rajgopal

Executive Chairman and Whole Time Director

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