Every year brings its own challenges as well as opportunities. The policy of JLL is torespond with innovation and differentiation of its products and services.
It is often said 'When you want one year of prosperity grow grain; but if you want ahundred years of prosperity groom people'. And so we have done. Taking an unconventionalapproach we built an organisational culture centred around the strong values that bindJLL's family and yet have an air of professionalism. If I were to describe the Company Iwould rather put it this way - we are a family of professionals who respect and value eachother. It is this simple philosophy of family values where we respect value and empowerour people that is the secret of our sustainable outperformance and not any managementjargon.
It is a result of this culture that even in an ever-evolving and challenging marketscenario where the entire FMCG industry's performance was impacted we continued to movenorthwards. The year initially began on a tough note. The fading impact ofdemonetisation and cautious approach taken by trade channels ahead of Goods and ServicesTax (GST) implementation affected our sales and profitability. But we recovered ratherswiftly and recorded strong quarter-on-quarter growth.
Again it was not any big managerial strategies that made the difference. Rather itwas the simple efforts by our people. When GST was implemented not only were we preparedbut we also actively pursued with all partners to go formal and worked closely with themhand-holding them throughout. Within a short span we were able to successfully realignand formalise the entire supply chain ecosystem.
We undertook various brand-building initiatives as well. Fresh campaigns andinnovations were carried out for various brands resulting in a rebound in their demand.Two new products T-Shine (presently only in Kerala) and Maxo Genius were launched. Wealso commenced production at three state-of-the-art factories at Guwahati Assam.Supporting the cause of Central and State Governments these units will attract fiscalbenefits.
Dedicated to nation-building
"India is not Calcutta and Bombay; India lives in her seven hundred thousandvillages." Though Mahatma Gandhi said this several decades ago this is still verymuch true. Since 70% of India lives in the villages rural empowerment is the need of thehour. To make this happen we ensured all our factories are in the rural areas of variousstates. We employ rural families; especially women because it is only through tappingthese resources that India can embark on the next phase of growth. Besides in contrast towhat men do women put nearly all their earnings into the welfare of the familiesfacilitating children's nutrition and education for a better life.
These convictions and insights have translated into a focussed decision: we recruitrural folks and women wherever possible because it would be good for society and ourbusiness. We ensure that there is no child labour engaged in our organisation.
Being environmentally sustainable
We believe that the environment belongs to every living creature on the Earth. Nobodyhas the right to pollute the air water and soil. Focussed on this we built a culturewhere people are motivated to take care of nature.
We ensure that our products are sustainable by using environmentally benign rawmaterials in production.
We have taken measures to ensure that no pollution emanates from our factories.
Gaining consumer trust
We gain consumer trust by providing them with quality products which meet their needs.For stringent quality control we ensure that 90% of our products are manufactured at ourstate-of-the-art facilities. Consumer need and gap identification is one area where wereally score. This is made possible by our robust marketing team and local feet-on- streetteam who have close relations with the entire value chain down to the consumer level.Insights from them are leveraged to develop these efficient and cost-effective products.
Research and development
We lay importance on developing unique products. Besides we ensure that our productsare eco-friendly safe and give a cherished experience to the consumer. Take for exampleour unique toilet cleaning product T-Shine that comes only with organic compounds has asuperior germ-killing capacity and provides safe stain-resistant surface shining. Anothergreat example would be the launch of Crisp & Shine post-wash fabric care product withwhich we created an entirely new segment in India.
Corporate Social Responsibility
We undertake our CSR activities in three key areas: providing free housing; education;and employment training to underprivileged sections of our society. We undertake theseactivities directly to ensure maximum efficacy of our programmes.
Going forward we see tremendous opportunities ahead to serve the evolving needs andaspirations of the new generation Indian consumer. We will keep making better products toensure formidable growth keeping in mind the interest of all our stakeholders who haveconsistently reposed their trust in us.
Troughs and peaks are natural not to fret about but at Jyothy the mean graph willalways go upwards. I thank all of you for your support.
M. P. Ramachandran
Chairman & Managing Director