Incorporated in 1991, K G International is engaged in processing paddy and rice. The company took over the net assets of an erstwhile firm, K J International Export Division , as a going concern. It has set up a unit at Amritsar, with a paddy processing capacity of 4 tph. The company entered the capital market with its maiden public issue at a premium of Rs 15 in 1994-95. The company has launched a vigorous advertising campaign to expand its share in the domestic market through its well-known brand K J Superior Basmati Rice which is being made available in various attractive packages and ranges. In 1995-96, the company installed new machinery at Karnal, Amritsar and Bundi units. In order to capture the growing market for basmati rice in foreign markets, the company also started a vigorous marketing campaign.