Commencing production of watch dials in 1983, Kamla Dials and Devices (KDDL) faced difficulties due to adverse government policies, infrastructural problems and the sudden liquidation of its original Swiss collaborator, Leschot. The company took a step towards revival by entering into a new collaboration with Tesio Precision, Taiwan. The company manufactures the entire range of watch dials -- plain printed dials, multi-printed dials, pressed dials, applied index dials, multi-function dials, and dials with special features including luminised indexes, jewels, and precious stone surfaces such as mother of pearl, tiger's eye, etc. Domestic customers include major watch manufacturers like Titan, Allwyn, Timex, Bentex, HMT, etc. It exports mainly to Europe. Its unit manufacturing watch hands commenced production in 1994 along with a third production line for dials. Apart from further expansions of existing facilities, a wholly-owned subsidiary, Kamla Appliques, floated to take over the manufacturing facilities of appliques (components used in making dials) from KDDL. To keep pace with changing preferences, the company has entered into a collaboration with Ageo Seimitsu, Japan, to produce diamond-cut hands, which is a shift from simple buffed hands. KDDL is also expanding its existing facilities. The company is planning to develop new dial finishes in the near future.To increase the market share in Hong Kong and Swiss markets the company is taking severe efforts in cost cutting and aggressive marketing.