Promoted by N K Firodia and H K Firodia, Kinetic Engineering was incorporated as a private limited company in Oct.'70. It became a public limited company with effect from 1 Oct.'75. In Jan.'72, the company started producing the Luna brand of mopeds designed and developed indigenously, at its plant at Chinchwad, near Pune.In 1984, along with Honda Motor Company, Japan, the company promoted Kinetic Honda Motors to manufacture scooters based on the latest technology sourced from Honda Motor Company. In 1998 it raised its stake in Kinetic Honda Motor Ltd (KHML) to 70 per cent as per the agreement signed with Honda Motor Co, thereby making it a subsidiary. The company also promoted three joint-venture finance companies, namely 20th Century Kinetic Finance, Integrated Kinetic Finance and Kinetic Capital Finance. In 1992, the company indigenously developed a unique colour television set based on digital technology. The company has developed micro-processor decks which, when interfaced, would enable a TV to function as a home computer-cum-hi-fi-stereo. In 1995, the company introduced Kinetic Merlin TV-Komtutor, which has three calculators -- simple, scientific and function -- built into it. It introduced the 73-cc Pride in 1994. At present it produces four models -- Luna, Spark, Safari and Pride. It produces auto components commercially. During 1996-97, KEL launched a new version of Pride -- Pride Fx, K4-100 -- a four stroke step through motorcycle and a new look Safari which has been renamed as Safari - V2. The company has embarked upon a project to manufacture a car (500cc) priced at Rs 1.25 lacs. Production is expected to commence in 1997-98. A separate company, Kinetic Transportation Products Ltd (KTPL), has been formed to deal with elevators, escalators and auto parking garage in collaboration with M/s Hyundai Elevator Co Ltd, South Korea. The business related to electronics is being spun off into another separate company, Kinetic Communications Ltd. During the year 1999-2000, the company has received Export Excellence Award from Engineering Export Promotion Council consecutively for the third time. Also the company's Koregaon Bhima factory has been awarded the "Lowest Accident Frequency Rate Award" for the year 1998 by the National Safety Council. 'Kinetic Challenger'motorcycle was introduced during the year 2000-2001.The special features of this motorcycle lean burn engine technology for fuel efficiency,resonator induction for excellent pick up and low levels of noise etc.Two new models Kinetic V2-80 and Luna Super 70 with higher fuel efficiency were also introduced during the year. To increase their sales and to improve their profit conditions the company is planning to introduce new products in the near future.