Orient Cement is reinventing itself in a number of ways.
The most exciting development that I need to communicate to our shareholders is one ofa dramatic transformation.
Primarily the transformation is in the organizational mindset. We are hungrier forgrowth fast-moving in responsiveness accepting of new technologies recruiter of youngtalent and a willing trier of new ideas. The sum of these transformations is that even aswe were considered to be a regional company till recently the transformed Orient Cementaspires to be a serious pan-India player.
I am pleased to report that even as we had drawn out a target to transform ourconsolidated cement manufacturing capacity from 5 mn tonnes per annum a few years ago to15 mn tonnes per annum by 2020 we are expecting to reach a capacity of 12 mn tonnes perannum almost three years ahead of our target.
In this microcosm lies a picture of the transformed company: give Orient Cement achallenging problem and the employees will respond as a single team to outperform andover-achieve. This DNA provides me with the confidence that the company will rise to itstrue potential and enhance value for all its stakeholders across the foreseeable future.
Chandrakant Birla Chairman